How to make your jingle stand out
As the world becomes more digital, we've moved away from commercials to social media and influencers. But, there's still room for good old-fashioned jingles!
Change up your sound. Don't do the same old thing you always do.
Don’t be afraid to try something new. You might think that a jingle is just a jingle, and you can do it the same way every time, but in reality there are many ways to make your ad stand out—you just have to find them! Sometimes that means changing up your sound and not being afraid of being different.
For example, perhaps you could use an acoustic guitar instead of an electric one; or maybe you can add some hand claps in the background; or even change up the tempo of your music so it feels less like generic elevator music and more like something worth listening to! The point is: don’t be afraid to make a change!
Include customer voices in the jingle
By including customer voices in your jingle, you're creating a much more personal connection with your customers. You can use these customer voices to create a theme song of sorts that reflects the story of your company and how it has helped its customers. This is an effective way to create a sense of community within your brand and show what makes you unique compared to other companies.
Other benefits include:
Giving customers something they can sing along with when they're feeling happy or sad (or even just bored)
Creating an opportunity for employees or clients to hear from their counterparts outside of work/client meetings
Create a theme song of sorts
The best jingle writers know that a good song can stick in your head for days, so why not use that to your advantage? A theme song is a great way to help people remember your brand or message.
For example, Coca-Cola’s famous tune is easy to sing along with and has been around since 1895!
Use personalities and brands to align with your own message
Another way to make your jingle stand out is by using a celebrity, brand or fictional character.
If you're looking for an impactful way to convey your message and connect with the audience, use a celebrity in the song. Being able to work with a well-known person adds credibility to what you're doing and gives you instant attention.
Another option is to use brands that are relevant to your business. Use products that fit within your niche and promote them within the lyrics of your jingle! If it's something people have come across before - even if only once - they'll be more likely to recall it when hearing this catchy tune again later on down the line."
Make it memorable by being extra catchy
The best way to make a jingle stand out in 2022 is by being extra catchy. The better you can captivate people with your music, the more likely they are to remember you and share your message with others. Here are some ideas that have proven effective:
Tune it up! A catchy tune is one of the best ways to catch someone's attention—especially when paired with fun and memorable lyrics or imagery.
Say something memorable! If you're going for catchy phrases instead of tunes, try making sure that your word choice is both clever and relatable (think "I've got 99 problems but a beer ain't one").
Keep it simple! In addition to having an easily memorable structure, each lyric should be short and sweet (like this one). This makes it easier for listeners' brains to understand what they're hearing—and increases their chance of remembering it later on down the line!
Be distinctive. Don't sound like other jingles.
The most important part of your jingle is its distinctiveness. You want it to sound like no other jingle on the market. To do this, don't just be distinctive in your own style or sound—be distinctive in all ways: words, music, and effects.
Let's break down how you can achieve this:
Use distinct lyrics or language in your jingle (i.e., "We're the #1 pizza.")
Make sure that the music is unique to you (i.e., don't use a popular song as background music for your commercial).
Add unique sounds into your ad that aren't used by other companies' commercials (this could mean adding an extra layer of production value with creative sound effects).
You can still make a jingle work for you in this digital age!
Make it short and simple.
Make it memorable.
Make sure it is relevant to your brand.
Don't make it boring or annoying.
In other words, don't make your jingle sound like the kind of music that plays when you turn on the TV: dull, uninspired and unoriginal—always a bad sign!
Conclusion
We hope this article has given you some good ideas for how to get creative with your next jingle. We know that advertising is changing—but we also know that a little music can go a long way, and we’re excited to see what you come up with! Remember: the sky's the limit when it comes to creating your own unique sound, but don't be afraid of taking risks either. This is an exciting time for jingles—and if you're willing to put in some hard work now, you'll reap the benefits later.
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